Lookalike audiences can be a highly-effective way to reach new people who are likely to be interested in your business - because they're similar to your best existing customers.
Ever look around at your friends and realise there’s a lot of things that you have in common? We’re not clones of the people we hang out with, but chances are that if we took a big-picture view of most of our friends, or even people in our neighbourhoods, we’d find that we share a great deal of similar interests.
I’m going to be honest - I love my mobile phone. I feel naked if I ever leave home without it. In fact, I have been known to drive the 20 minutes back home to pick it up. I’m more than happy to risk being late for the party/dinner/family event/work. I also know I’m not the only one - humans in 2018 are well and truly attached. Especially the millenials! A Google Consumer survey showed that 87% of millennials always have their smartphones on them, day or night. We love our phones so much so that we check them, on average, 150 times a day *.
I’m sure you’ve heard the letters SSL thrown around recently - probably in sales emails from your website hosting provider. Until recently, the main selling point of a Secure Security Layer (SSL) certificate was that it is a measure put in place to prevent the interception of data as it travelled between servers. This was especially important for ecommerce sites where sensitive credit card info flies back and forth on a regular basis.
Do you know what’s weird? The English language. There are so many quirks, inconsistencies and exceptions.
The language we use to chat to each other is, more often than not, the same language we use when we do other things, like search for stuff online.
In digital marketing, we only have a certain amount of words we can use to target our ideal demographic, which makes the words we use even more important.
But how do we choose what words to include in our targeting?
Facebook Ads are an excellent way to effectively reach your audience and build your brand. And Facebook scores every single ad you run with a Relevance Score.
What is a Facebook Relevance Score?
Basically it is Facebook’s assessment of the performance of your Ad. It takes into consideration the positive (clicks, video views, app downloads, likes) and negative feedback (for example when someone clicks “I don’t want to see this” on your Ad);
It has been said that the best place to hide a body page 2 of Google, because 97% of people don’t go past page 1 of the search results (Google 2017). We have many clients ask us how to get onto the first page and are surprised that there are a number of ways, most of which are free!
Below we discuss 9 different ways to be on page one, 2 of which are paid and 7 are free;
If you are already on Facebook you are probably familiar with how to post, message and run a page but there are a few other essential business tools that you may not be using yet. Paid Facebook advertising can be a terrific way to reach more potential customers, increase engagement and generate leads and sales. If you plan on using paid Facebook advertising, you should familiarise your self with both Business Manager and Ad Manager. These two tools are essential for managing and implementing ads on Facebook.
Do you remember the last time you ever clicked on an ad in Google Search and bought a product on the first visit to a website? No? You are not alone. Your customers are not visiting your website once and then purchasing, submitting an enquiry or booking your service either (a Conversion).
In fact, the majority of purchases or conversions are the result of several interactions, from multiple channels. Recent studies show that most people consult 10+ sources before making a decision.
As the holiday period is drawing near, finding a holiday spot can be a stressful time for some. With a world of destinations to choose from where do you start? What if there was a way to pick our holiday destination from our facial reactions? Facial recognition to be exact.
Have you been online and seen a montage of beautiful photos and thought “I want to go there, I’ll add that to the bucket list”. Now, imagine this. I’m going to show you a variety of photos from destinations around the world, and I’m going to pick your next holiday destination from your reactions. Australia, Samoa, Italy, Bali, Venice? None of these spark your interest, but then I hold up a photo of Rarotonga and your facial expression says it all; you’re already imagining yourself in the crystal clear waters, lying on the beach and being stuck on ‘island time’.
Before we begin, please bear with me, this blog contains some reasonably complex ideas and social issues that I will try and distill down into an easy to read format but despite my best attempts I can already tell with all the news and hype surrounding this issue I may be forced to use some reasonably large words, be warned. Though Net Neutrality in New Zealand isn’t currently a concern it’s not something we can’t just ignore.