Before we begin, please bear with me, this blog contains some reasonably complex ideas and social issues that I will try and distill down into an easy to read format but despite my best attempts I can already tell with all the news and hype surrounding this issue I may be forced to use some reasonably large words, be warned. Though Net Neutrality in New Zealand isn’t currently a concern it’s not something we can’t just ignore.
You don’t have to leave the house. Pretty much ever. In 2017 there are literally thousands of subscription services available, many to New Zealanders. Whether it is the more traditional newspaper or magazine subscriptions, or a streaming platform like Netflix or Spotify or a food or meal delivery like My Food Bag, if you want it, there is probably a subscription service for it.
Take, for example, 5,000 New Zealanders who have bamboo toothbrushes delivered to their home every month (Toothcrush delivers eco-friendly toothbrushes to your door every month from $25 - toothcrush.co.nz). And forgetting to buy a new toothbrush monthly looks to be a world wide problem – with Toothcrush expanding into Australia and with interest in Hong Kong, India, Iran, Canada and USA. Toothbrushes? Who would have thought.
Ok Google: “What is the Future of Voice Search and It’s Impact on SEO.
Voice Search has been slow on the uptake. Only 11.3% of users utilised this 3 years ago, but within the last 6 months, this has jumped to over 40%. As you can expect, this will dramatically change future SEO, since user’s search queries will far more likely use natural human language such as ‘where is the closest steak restaurant near me?’, compared to typing in ‘steak restaurant auckland.’
The other day I was searching for a doggy day care service near my house and 4 of the 6 ads on page one have nothing to do with doggy day care. In fact, they didn’t even have anything to do with dogs. This is all too common – I am sure you have clicked on an ad in Google Search at some point in time only to find that the website you were taken to was not relevant at all.
How Negative Keywords Can Improve Your AdWords Campaign
Google AdWords is an indispensable weapon in any SEO expert’s arsenal. With more than one million businesses now reliant upon AdWords – according to the Google AdWords website – it has taken digital marketing to a new level by providing business owners, marketers and SEO experts with a wide variety of excellent advertising solutions that deliver measurable, relevant and cost-effective results.
Top Browser Extensions for the SEO Expert
Despite a slew of new SEO browser extensions vying for the attentions of SEO experts, Mozbar, the original search engine optimisation browser extension, still ranks as one of the best. Nevertheless, there’s no reason why you shouldn’t give something new a shot, and there are many browser extensions aimed at SEO professionals, and other digital marketing experts, that are well-worth giving a try.
Planning your content strategy for 2015? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media benchmarks. BuzzStream and Fractl have crunched the numbers to figure out which content types earn most shares, the formats that are evergreen for social sharing, and the monthly patterns that highlight content format risks – and rewards .
Consider these best times to post by channel:
new touch id technology
Mobile payments have been a hot topic for years, but the technology has never quite been there for mass market adoption in the U.S.
Apple CEO Tim Cook simply put it, "Most people that have worked on [mobile payments] have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience." I think Apple Pay will turn that around and we will see a major revolution in the way we shop and the further control our smartphones will have over our lives.