Do you know what’s weird? The English language. There are so many quirks, inconsistencies and exceptions.
The language we use to chat to each other is, more often than not, the same language we use when we do other things, like search for stuff online.
In digital marketing, we only have a certain amount of words we can use to target our ideal demographic, which makes the words we use even more important.
But how do we choose what words to include in our targeting?
Facebook Ads are an excellent way to effectively reach your audience and build your brand. And Facebook scores every single ad you run with a Relevance Score.
What is a Facebook Relevance Score?
Basically it is Facebook’s assessment of the performance of your Ad. It takes into consideration the positive (clicks, video views, app downloads, likes) and negative feedback (for example when someone clicks “I don’t want to see this” on your Ad);
It has been said that the best place to hide a body page 2 of Google, because 97% of people don’t go past page 1 of the search results (Google 2017). We have many clients ask us how to get onto the first page and are surprised that there are a number of ways, most of which are free!
Below we discuss 9 different ways to be on page one, 2 of which are paid and 7 are free;
If you are already on Facebook you are probably familiar with how to post, message and run a page but there are a few other essential business tools that you may not be using yet. Paid Facebook advertising can be a terrific way to reach more potential customers, increase engagement and generate leads and sales. If you plan on using paid Facebook advertising, you should familiarise your self with both Business Manager and Ad Manager. These two tools are essential for managing and implementing ads on Facebook.
Do you remember the last time you ever clicked on an ad in Google Search and bought a product on the first visit to a website? No? You are not alone. Your customers are not visiting your website once and then purchasing, submitting an enquiry or booking your service either (a Conversion).
In fact, the majority of purchases or conversions are the result of several interactions, from multiple channels. Recent studies show that most people consult 10+ sources before making a decision.
As the holiday period is drawing near, finding a holiday spot can be a stressful time for some. With a world of destinations to choose from where do you start? What if there was a way to pick our holiday destination from our facial reactions? Facial recognition to be exact.
Have you been online and seen a montage of beautiful photos and thought “I want to go there, I’ll add that to the bucket list”. Now, imagine this. I’m going to show you a variety of photos from destinations around the world, and I’m going to pick your next holiday destination from your reactions. Australia, Samoa, Italy, Bali, Venice? None of these spark your interest, but then I hold up a photo of Rarotonga and your facial expression says it all; you’re already imagining yourself in the crystal clear waters, lying on the beach and being stuck on ‘island time’.
Before we begin, please bear with me, this blog contains some reasonably complex ideas and social issues that I will try and distill down into an easy to read format but despite my best attempts I can already tell with all the news and hype surrounding this issue I may be forced to use some reasonably large words, be warned. Though Net Neutrality in New Zealand isn’t currently a concern it’s not something we can’t just ignore.
You don’t have to leave the house. Pretty much ever. In 2017 there are literally thousands of subscription services available, many to New Zealanders. Whether it is the more traditional newspaper or magazine subscriptions, or a streaming platform like Netflix or Spotify or a food or meal delivery like My Food Bag, if you want it, there is probably a subscription service for it.
Take, for example, 5,000 New Zealanders who have bamboo toothbrushes delivered to their home every month (Toothcrush delivers eco-friendly toothbrushes to your door every month from $25 - toothcrush.co.nz). And forgetting to buy a new toothbrush monthly looks to be a world wide problem – with Toothcrush expanding into Australia and with interest in Hong Kong, India, Iran, Canada and USA. Toothbrushes? Who would have thought.
Ok Google: “What is the Future of Voice Search and It’s Impact on SEO.
Voice Search has been slow on the uptake. Only 11.3% of users utilised this 3 years ago, but within the last 6 months, this has jumped to over 40%. As you can expect, this will dramatically change future SEO, since user’s search queries will far more likely use natural human language such as ‘where is the closest steak restaurant near me?’, compared to typing in ‘steak restaurant auckland.’
The other day I was searching for a doggy day care service near my house and 4 of the 6 ads on page one have nothing to do with doggy day care. In fact, they didn’t even have anything to do with dogs. This is all too common – I am sure you have clicked on an ad in Google Search at some point in time only to find that the website you were taken to was not relevant at all.