We spoke to Google in California this morning after noticing that the right hand ads on the Search Results were no longer visible.
Google confirmed their announcement that they are proceeding with a huge Global roll out to remove the right hand ads from Google Search Results. This applies to all users and all languages worldwide.
Google will now only show ads at the top and bottom of the Search Engine Page Results. For many searches there will be only three results at the top although it may increase the number of ads from three to four if the search query is “highly commercial." as per the example below for "Lawn Mowing Services Auckland"
In New Zealand the Knowledge Graph may still show on the right hand side of the page against some search results. In addition to the Knowledge Graph, outside of New Zealand the right hand column will also display Product Listing Ads (PLA) however this feature is not yet available to New Zealand advertisers.
What does this mean for advertisers