Call us on 64 9 950 5320 
Conversion Marketing
  • Home
  • Marketing Services
    • Start-Up Business
    • SME Business Growth
    • Enterprise Solutions
  • Digital Strategies
    • Google Adwords
    • Social Media
    • SEO Services
    • Google Analytics
    • Conversion Optimisation
  • Blog
  • About
  • Contact
  • Home
  • Marketing Services
    • Start-Up Business
    • SME Business Growth
    • Enterprise Solutions
  • Digital Strategies
    • Google Adwords
    • Social Media
    • SEO Services
    • Google Analytics
    • Conversion Optimisation
  • Blog
  • About
  • Contact

The Conversion Marketing Blog - Stay Connected.

Major change to Google Adwords - Right hand ads removed.

10/2/2016

0 Comments

 
Picture
​We spoke to Google in California this morning after noticing that the right hand ads on the Search Results were no longer visible.

​Google confirmed their announcement that they are proceeding with a huge Global roll out to remove the right hand ads from Google Search Results.  This applies to all users and all languages worldwide.
​Google will now only show ads at the top and bottom of the Search Engine Page Results. For many searches there will be only three results at the top although it may increase the number of ads from three to four if the search query is “highly commercial." as per the example below for "Lawn Mowing Services Auckland"

In New Zealand the Knowledge Graph may still show on the right hand side of the page against some search results. In addition to the Knowledge Graph, outside of New Zealand the right hand column will also display Product Listing Ads (PLA) however this feature is not yet available to New Zealand advertisers.

Original format

Picture

new format

Picture

​What does this mean for advertisers

  • Organic Search Results will be pushed down further when there are four ads showing.  In the example above you can see that my screen (before scrolling) only showed the four ads and the Google My Business (Google Maps) Search Results (which was also reduced in number from 7 to 3 results previously).  In order to see the Organic (natural) results I had to scroll.  This will impact Search Engine Optimisation (SEO) and strategies relating to this.
  • With regards Google Adwords (Search Engine Marketing - paid advertising),  early indicators are that less Ad spaces at the top of Page One of Google will mean a probable increase in the Cost Per Click for many keywords and advertisers due to the increase in competition.  There are now a maximum total of 7 spots on Page 1 (4 at the top and 3 at the bottom).  Having a highly optimised account that is being well managed with a focus on profitability and ROI (return on investment) will be critical for those competing in this space.
  • It is very early days in the context of this roll-out (it commenced on the 20th Feb 2016 NZ time) and as the ripple effect pushes out we will have a much clearer idea of the impact on advertisers.
  • Google have said they will continue to 'tweak' their Search Results and the way the different areas interrelate so this won't be the end of the changes.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    September 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    October 2018
    August 2018
    July 2018
    May 2018
    April 2018
    February 2018
    January 2018
    December 2017
    September 2017
    August 2017
    February 2017
    February 2016

    Categories

    All
    Adwords
    Digital Marketing
    Mobile Commerce
    Search Engine Optimisation
    Social Media
    Technology

    RSS Feed

Home   |  Services  |  ​SEO  |  Google Adwords  |  Social Media Advertising  |  Google Analytics  |  Conversion Optimisation  |  About  |  Contact


Picture
Picture
We look forward to discussing your Digital Marketing Strategy with you.
​Address:  88A Hinemoa Street,  Birkenhead,  Auckland 0626
Open from 9.00am to 5.00pm, Monday to Friday NZT

Call us  0800 2666 54 or  International Calls: +64 9 950 5320 ​​​
Click To Call

Privacy   |  Terms of Trade   |    Adwords Disclosure Notice
© 2018 Conversion Marketing Limited. All rights reserved.