Before we begin, please bear with me, this blog contains some reasonably complex ideas and social issues that I will try and distill down into an easy to read format but despite my best attempts I can already tell with all the news and hype surrounding this issue I may be forced to use some reasonably large words, be warned. Though Net Neutrality in New Zealand isn’t currently a concern it’s not something we can’t just ignore.
Ok Google: “What is the Future of Voice Search and It’s Impact on SEO.
Voice Search has been slow on the uptake. Only 11.3% of users utilised this 3 years ago, but within the last 6 months, this has jumped to over 40%. As you can expect, this will dramatically change future SEO, since user’s search queries will far more likely use natural human language such as ‘where is the closest steak restaurant near me?’, compared to typing in ‘steak restaurant auckland.’
How Negative Keywords Can Improve Your AdWords Campaign
Google AdWords is an indispensable weapon in any SEO expert’s arsenal. With more than one million businesses now reliant upon AdWords – according to the Google AdWords website – it has taken digital marketing to a new level by providing business owners, marketers and SEO experts with a wide variety of excellent advertising solutions that deliver measurable, relevant and cost-effective results.
Top Browser Extensions for the SEO Expert
Despite a slew of new SEO browser extensions vying for the attentions of SEO experts, Mozbar, the original search engine optimisation browser extension, still ranks as one of the best. Nevertheless, there’s no reason why you shouldn’t give something new a shot, and there are many browser extensions aimed at SEO professionals, and other digital marketing experts, that are well-worth giving a try.
From Google’s viewpoint social signals are an effective way to battle SEO spam, they are an organic signal which can demonstrate whether or not your content is relevant to your target audience. Generating social signals is about creating relevant and engaging content, then placing that content where people can access it and respond to it.