New Zealand business owners have been targeted by hackers and it’s becoming more and more common in 2019. We have recently heard of a number of businesses, both large and small who have been hacked and had tens of thousands of dollars stolen as a result. Fortunately, none of these businesses have been our clients but the situation is serious enough and common enough at present in New Zealand that we thought it important to write a blog article to alert business owners about the issue and to provide a set of tips that may help to prevent it happening in the first place.
AI and Machine Learning for Advertising.
The digital space has been abuzz recently with talk of Machine Learning and Artificial Intelligence. You've probably heard it mentioned in the news - some aspects are intriguing, some are eye-opening and some are flat-out mind-blowing.
Artificial Intelligence, or A.I., and Machine Learning are terms we use to describe how online advertising networks (namely Google and Facebook) define and target market segments.
Google will soon allow users to auto-delete location history and search data.
Social Media is a huge thing - right? You’re on it, your mum’s on it. But should your business be on it? The answer is probably yes.
Now, in 2019 (and from now on) interactions on social media will have their own social rules, cues, and norms - just like “real-life” person to person communication.
When your Google Ads show in the Google Search results, it means one of the keywords in your Google Ads account has triggered your ad to show. A good keyword list is vital for a successful Google Ads Campaign. However, a comprehensive Negative Keyword list is equally important. Negative Keywords prevent your Ad from showing when you don’t want it to. Below is an example.
When Choosing a Google Ads Provider, it’s good to ask a few simple questions;
Acronyms, technical sounding phrases, promises and budget discussions. Choosing a Google Ads Provider can be difficult, time consuming and confusing! Asking a few simple questions can help you make an informed decision and simplify the process.
We no longer need to ask our friends or colleagues how good the new local restaurant is or if a particular wine is any good or if a brand of shoes is comfortable. We go online. In fact, 85% of consumers trust online reviews as much as a personal recommendation* and 77% of us will read online reviews before making a purchase or a booking*
Lookalike audiences can be a highly-effective way to reach new people who are likely to be interested in your business - because they're similar to your best existing customers.
Ever look around at your friends and realise there’s a lot of things that you have in common? We’re not clones of the people we hang out with, but chances are that if we took a big-picture view of most of our friends, or even people in our neighbourhoods, we’d find that we share a great deal of similar interests.
I’m going to be honest - I love my mobile phone. I feel naked if I ever leave home without it. In fact, I have been known to drive the 20 minutes back home to pick it up. I’m more than happy to risk being late for the party/dinner/family event/work. I also know I’m not the only one - humans in 2018 are well and truly attached. Especially the millenials! A Google Consumer survey showed that 87% of millennials always have their smartphones on them, day or night. We love our phones so much so that we check them, on average, 150 times a day *.
I’m sure you’ve heard the letters SSL thrown around recently - probably in sales emails from your website hosting provider. Until recently, the main selling point of a Secure Security Layer (SSL) certificate was that it is a measure put in place to prevent the interception of data as it travelled between servers. This was especially important for ecommerce sites where sensitive credit card info flies back and forth on a regular basis.