Do you remember the last time you ever clicked on an ad in Google Search and bought a product on the first visit to a website? No? You are not alone. Your customers are not visiting your website once and then purchasing, submitting an enquiry or booking your service either (a Conversion).
In fact, the majority of purchases or conversions are the result of several interactions, from multiple channels. Recent studies show that most people consult 10+ sources before making a decision.
Before we begin, please bear with me, this blog contains some reasonably complex ideas and social issues that I will try and distill down into an easy to read format but despite my best attempts I can already tell with all the news and hype surrounding this issue I may be forced to use some reasonably large words, be warned. Though Net Neutrality in New Zealand isn’t currently a concern it’s not something we can’t just ignore.
The other day I was searching for a doggy day care service near my house and 4 of the 6 ads on page one have nothing to do with doggy day care. In fact, they didn’t even have anything to do with dogs. This is all too common – I am sure you have clicked on an ad in Google Search at some point in time only to find that the website you were taken to was not relevant at all.
How Negative Keywords Can Improve Your AdWords Campaign
Google AdWords is an indispensable weapon in any SEO expert’s arsenal. With more than one million businesses now reliant upon AdWords – according to the Google AdWords website – it has taken digital marketing to a new level by providing business owners, marketers and SEO experts with a wide variety of excellent advertising solutions that deliver measurable, relevant and cost-effective results.
We spoke to Google in California this morning after noticing that the right hand ads on the Search Results were no longer visible.
Google confirmed their announcement that they are proceeding with a huge Global roll out to remove the right hand ads from Google Search Results. This applies to all users and all languages worldwide.