Ok Google: “What is the Future of Voice Search and It’s Impact on SEO.
Voice Search has been slow on the uptake. Only 11.3% of users utilised this 3 years ago, but within the last 6 months, this has jumped to over 40%. As you can expect, this will dramatically change future SEO, since user’s search queries will far more likely use natural human language such as ‘where is the closest steak restaurant near me?’, compared to typing in ‘steak restaurant auckland.’
The other day I was searching for a doggy day care service near my house and 4 of the 6 ads on page one have nothing to do with doggy day care. In fact, they didn’t even have anything to do with dogs. This is all too common – I am sure you have clicked on an ad in Google Search at some point in time only to find that the website you were taken to was not relevant at all.