I’m going to be honest - I love my mobile phone. I feel naked if I ever leave home without it. In fact, I have been known to drive the 20 minutes back home to pick it up. I’m more than happy to risk being late for the party/dinner/family event/work. I also know I’m not the only one - humans in 2018 are well and truly attached. Especially the millenials! A Google Consumer survey showed that 87% of millennials always have their smartphones on them, day or night. We love our phones so much so that we check them, on average, 150 times a day *.
I’m sure you’ve heard the letters SSL thrown around recently - probably in sales emails from your website hosting provider. Until recently, the main selling point of a Secure Security Layer (SSL) certificate was that it is a measure put in place to prevent the interception of data as it travelled between servers. This was especially important for ecommerce sites where sensitive credit card info flies back and forth on a regular basis.
Do you know what’s weird? The English language. There are so many quirks, inconsistencies and exceptions.
The language we use to chat to each other is, more often than not, the same language we use when we do other things, like search for stuff online.
In digital marketing, we only have a certain amount of words we can use to target our ideal demographic, which makes the words we use even more important.
But how do we choose what words to include in our targeting?