How Negative Keywords Can Improve Your AdWords Campaign
Google AdWords is an indispensable weapon in any SEO expert’s arsenal. With more than one million businesses now reliant upon AdWords – according to the Google AdWords website – it has taken digital marketing to a new level by providing business owners, marketers and SEO experts with a wide variety of excellent advertising solutions that deliver measurable, relevant and cost-effective results.
Top Browser Extensions for the SEO Expert
Despite a slew of new SEO browser extensions vying for the attentions of SEO experts, Mozbar, the original search engine optimisation browser extension, still ranks as one of the best. Nevertheless, there’s no reason why you shouldn’t give something new a shot, and there are many browser extensions aimed at SEO professionals, and other digital marketing experts, that are well-worth giving a try.
Planning your content strategy for 2015? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media benchmarks. BuzzStream and Fractl have crunched the numbers to figure out which content types earn most shares, the formats that are evergreen for social sharing, and the monthly patterns that highlight content format risks – and rewards .
Consider these best times to post by channel:
new touch id technology
Mobile payments have been a hot topic for years, but the technology has never quite been there for mass market adoption in the U.S.
Apple CEO Tim Cook simply put it, "Most people that have worked on [mobile payments] have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience." I think Apple Pay will turn that around and we will see a major revolution in the way we shop and the further control our smartphones will have over our lives.
From Google’s viewpoint social signals are an effective way to battle SEO spam, they are an organic signal which can demonstrate whether or not your content is relevant to your target audience. Generating social signals is about creating relevant and engaging content, then placing that content where people can access it and respond to it.
Author of "Socialnomics: How Social Media Transforms the Way We Live and Do Business", Erik Qualman, examines our evolving social media habits in his “Social Media Video 2013” video.
This four minute clip describes social media’s impact on brand development, our purchasing, our learning habits, our love lives, and even our parenting over the last year in 2012.