Do you remember the last time you ever clicked on an ad in Google Search and bought a product on the first visit to a website? No? You are not alone. Your customers are not visiting your website once and then purchasing, submitting an enquiry or booking your service either (a Conversion).
In fact, the majority of purchases or conversions are the result of several interactions, from multiple channels. Recent studies show that most people consult 10+ sources before making a decision.