Do you remember the last time you ever clicked on an ad in Google Search and bought a product on the first visit to a website? No? You are not alone. Your customers are not visiting your website once and then purchasing, submitting an enquiry or booking your service either (a Conversion).
In fact, the majority of purchases or conversions are the result of several interactions, from multiple channels. Recent studies show that most people consult 10+ sources before making a decision.
As the holiday period is drawing near, finding a holiday spot can be a stressful time for some. With a world of destinations to choose from where do you start? What if there was a way to pick our holiday destination from our facial reactions? Facial recognition to be exact.
Have you been online and seen a montage of beautiful photos and thought “I want to go there, I’ll add that to the bucket list”. Now, imagine this. I’m going to show you a variety of photos from destinations around the world, and I’m going to pick your next holiday destination from your reactions. Australia, Samoa, Italy, Bali, Venice? None of these spark your interest, but then I hold up a photo of Rarotonga and your facial expression says it all; you’re already imagining yourself in the crystal clear waters, lying on the beach and being stuck on ‘island time’.
Before we begin, please bear with me, this blog contains some reasonably complex ideas and social issues that I will try and distill down into an easy to read format but despite my best attempts I can already tell with all the news and hype surrounding this issue I may be forced to use some reasonably large words, be warned. Though Net Neutrality in New Zealand isn’t currently a concern it’s not something we can’t just ignore.
You don’t have to leave the house. Pretty much ever. In 2017 there are literally thousands of subscription services available, many to New Zealanders. Whether it is the more traditional newspaper or magazine subscriptions, or a streaming platform like Netflix or Spotify or a food or meal delivery like My Food Bag, if you want it, there is probably a subscription service for it.
Take, for example, 5,000 New Zealanders who have bamboo toothbrushes delivered to their home every month (Toothcrush delivers eco-friendly toothbrushes to your door every month from $25 - toothcrush.co.nz). And forgetting to buy a new toothbrush monthly looks to be a world wide problem – with Toothcrush expanding into Australia and with interest in Hong Kong, India, Iran, Canada and USA. Toothbrushes? Who would have thought.
Ok Google: “What is the Future of Voice Search and It’s Impact on SEO.
Voice Search has been slow on the uptake. Only 11.3% of users utilised this 3 years ago, but within the last 6 months, this has jumped to over 40%. As you can expect, this will dramatically change future SEO, since user’s search queries will far more likely use natural human language such as ‘where is the closest steak restaurant near me?’, compared to typing in ‘steak restaurant auckland.’
The other day I was searching for a doggy day care service near my house and 4 of the 6 ads on page one have nothing to do with doggy day care. In fact, they didn’t even have anything to do with dogs. This is all too common – I am sure you have clicked on an ad in Google Search at some point in time only to find that the website you were taken to was not relevant at all.
How Negative Keywords Can Improve Your AdWords Campaign
Google AdWords is an indispensable weapon in any SEO expert’s arsenal. With more than one million businesses now reliant upon AdWords – according to the Google AdWords website – it has taken digital marketing to a new level by providing business owners, marketers and SEO experts with a wide variety of excellent advertising solutions that deliver measurable, relevant and cost-effective results.
Top Browser Extensions for the SEO Expert
Despite a slew of new SEO browser extensions vying for the attentions of SEO experts, Mozbar, the original search engine optimisation browser extension, still ranks as one of the best. Nevertheless, there’s no reason why you shouldn’t give something new a shot, and there are many browser extensions aimed at SEO professionals, and other digital marketing experts, that are well-worth giving a try.
Planning your content strategy for 2015? Here’s some good news: You don’t need a crystal ball to predict which formats (or content types) will help you meet your social media benchmarks. BuzzStream and Fractl have crunched the numbers to figure out which content types earn most shares, the formats that are evergreen for social sharing, and the monthly patterns that highlight content format risks – and rewards .
Consider these best times to post by channel: