In New Zealand, a nationwide lockdown has begun due to the unprecedented impacts of Covid-19 - something our small country, nor many others for that matter, have ever seen before. Some are calling the Coronavirus the biggest threat to our ‘normal’ way of life since World War II, others are saying this is ‘mother nature’ fighting back. Regardless of belief, these are very uncertain times for everyone.
Given the dynamic nature of the impact of Coronavirus (COVID-19), internet security should be a top priority for businesses and individuals at this time. As the virus evolves and new laws and travel bans come into effect all over the world, more and more people are starting to work from home which has unfortunately given rise to internet based scams - on both Windows and Mac.
If you have concerns around the Coronavirus (Covid-19) and its impact on your business (large or small) and the economy in general, you’re not alone. Regardless of channel or device, Covid-19 is at the forefront of all news media - and even then it’s still difficult to keep up with developments or predict the overall economic impact over the next few months.
Conversion Marketing's tagline is "we don't go online, we live online" and as a team, we do tend to reflect this. In light of this, we thought we'd share our thoughts and tips on the most useful apps and digital tools we love. Think of it as a free digital toolbox, just for you.
Digital advertising (specifically banner advertising) turned 25 in 2019, and one thing’s for sure; change and development are par for the course in this sector. With a bright, freshly-unboxed new year ahead of us, we thought it was an ideal time to start the team’s crystal ball reading skills and offer our predictions for the year ahead in digital marketing....
Direct Messenger services like Facebook Messenger, WhatsApp, and Instagram's Direct Message service are rising as legitimate business contact channels. In this post we break down what these services do, how they can benefit your business, and how you can utilise them in your digital marketing efforts.
We've been noticing something on the websites of quite a few businesses recently that bugs us (just a little). It bugs us because we know it’s losing those companies leads. It bugs us because it’s an easy and simple thing to fix.
Can you imagine a world where purchasing an item wasn’t just a click of a button? The internet has dramatically changed the way we purchase and perform daily tasks. Nowadays we have the luxury to purchase almost anything from the comfort of our sofa.
New Zealand business owners have been targeted by hackers and it’s becoming more and more common in 2019. We have recently heard of a number of businesses, both large and small who have been hacked and had tens of thousands of dollars stolen as a result. Fortunately, none of these businesses have been our clients but the situation is serious enough and common enough at present in New Zealand that we thought it important to write a blog article to alert business owners about the issue and to provide a set of tips that may help to prevent it happening in the first place.
AI and Machine Learning for Advertising.
The digital space has been abuzz recently with talk of Machine Learning and Artificial Intelligence. You've probably heard it mentioned in the news - some aspects are intriguing, some are eye-opening and some are flat-out mind-blowing.
Artificial Intelligence, or A.I., and Machine Learning are terms we use to describe how online advertising networks (namely Google and Facebook) define and target market segments.