Conversion Marketing Blogs

The Pros & Cons of Advertising On Microsoft 1200 1200 Conversion Marketing

The Pros & Cons of Advertising On Microsoft

Diversifying where your business is being seen is incredibly important in today’s digital landscape. It helps you appear in many places and connect with diverse audiences. When working with businesses, we constantly seek effective ways to promote products and services. While Google Ads is often the most obvious choice as it dominates the search engine…

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Invisible to Invincible: Boost Brand Visibility with SEO in 2024 1080 1080 Conversion Marketing

Invisible to Invincible: Boost Brand Visibility with SEO in 2024

Conquer the Digital Marketplace: SEO – Your Secret Weapon Standing out in the bustling 2024 digital marketplace can feel like winning the lottery. Don’t worry! A powerful tool lurks beneath your fingertips: SEO. You can optimise your website for search engines and their users, attracting ideal customers straight to your door. Understanding SEO (search engine…

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2024 social media predictions calendar
2024 Social Media Marketing Predictions 1200 1200 Conversion Marketing

2024 Social Media Marketing Predictions

2024 Social Media Marketing Predictions We have yet again wrapped up another year of social media advertising, and what a bizarre year it has been. Meta released their newest app ‘Threads’, and rolled out some impressive new AI features for advertisers. Pinterest released several new product updates. LinkedIn improved the functionality of posting for businesses…

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The Importance Of ‘Good’ Data In The AI Age 1080 1080 Conversion Marketing

The Importance Of ‘Good’ Data In The AI Age

Since the first clickable banner went live online in 1994 the world of digital marketing has continued to change and evolve. In recent years artificial intelligence (AI) has emerged as a game-changing tool to help businesses connect with customers. As a result, we are operating in an age where almost every platform, campaign and ad…

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Scary image of a figure through cloudy glass
Halloween and the Things that Truly Terrify Digital Marketers 1200 1200 Conversion Marketing

Halloween and the Things that Truly Terrify Digital Marketers

Things That Truly Terrify Digital Marketers As digital marketers, we are haunted by deeply scary things that lurk in the darkest corners of the digital realm. While fictional ghouls might take up some attention this week, these digital figures of darkness keep us awake at night… or very busy trying to sort them urgently for…

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A mysterious figure shown working on multiple desktop pc's
How To Avoid Getting Hacked 1200 1200 Conversion Marketing

How To Avoid Getting Hacked

Tips and Advice to Avoid Common Scams in 2023 Over 3.4 million scam phishing emails are sent daily, becoming increasingly complex and sophisticated. Because of this, protecting your accounts is getting harder and harder. Depending on the structure of the scam and the hacked account, regaining access can be a long, frustrating, and sometimes fruitless…

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Timelaps view of Auckland motorways with a view to the CBD and Sky Tower.
Digital Marketing In Uncertain Economic Times 1200 1200 Conversion Marketing

Digital Marketing In Uncertain Economic Times

The Benefits of Investing in Advertising During Economic Downturns We get it. It’s a struggle out there for many businesses right now, with operating expenses rising and the cost of living crisis hitting customers – making it harder and harder to win new business and keep existing customers spending with you. Factors like these, plus…

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10 Steps To Optimise Your Google Business Profile for 2023 1200 1200 Conversion Marketing

10 Steps To Optimise Your Google Business Profile for 2023

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Your Google Business Profile (formerly known as Google My Business) is a powerful tool that can help you reach local customers, improve your online visibility, and drive more traffic to your physical store. In this quick 10-step guide, we’ll…

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SEO vs. SEM which one is better? 1080 1080 Conversion Marketing

SEO vs. SEM which one is better?

Before we break down SEO vs.SEM let’s define the terms. What is SEO and SEM? SEO, or Search Engine Optimization, attracts organic (FREE), traffic to your website. We do this by targeting specific keywords that customers may use to search for your products or services and show up on search engine results pages (SERP). SEM,…

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Voice Search – a 2023 update 1080 1080 Conversion Marketing

Voice Search – a 2023 update

Voice Search – a 2023 update The number of users using their voice to search has been increasing in recent years. We are seeing the capabilities and technology around voice search continue to leap forward, with constant enhancements of artificial intelligence, the rise of A.I. chat assistants, like Chat GPT, and increasingly accurate algorithms. As…

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Meta, Advantage Shopping Campaign
Meta’s Newest Campaign Type 1080 1080 Conversion Marketing

Meta’s Newest Campaign Type

Whether you’re a pro or a beginner in the world of social media marketing, and in this case Meta (previously known as Facebook), there are always constant updates to improve current software and trial new products. Meta has launched its new automation tool to increase sales and drive growth called “Advantage+ Shopping Campaigns”. So let’s…

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Conversion Marketing is Turning 10! 690 690 Conversion Marketing

Conversion Marketing is Turning 10!

This month Conversion Marketing is celebrating 10 years in business… and what an eventful 10 years it has been! If anything, it has taught us that change is constant in the digital marketing NZ industry. We’ve seen mighty change in the past few years, with the ebbs and flows of the pandemic, but in looking…

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